At Ather, it is all about passion and purpose.

The automobile industry is in the midst of a huge technological disruption. Today, electric is the preferred choice because of its inherent efficiency that will shape urban commute and the cities of tomorrow. In parallel, the world around us is getting connected, enabling integration of devices and making our life experiences seamless. Intelligent vehicles will revolutionize our commute experience in the future and the Ather 450 stands at the cusp of this exciting reality.